WANT TO EXTEND YOUR REACH?
Increase opportunity and market reach through partnerships.
Promote your product or service cost-effectively with marketing partnerships. Work with like-partners who share similar values and audiences, to significantly extend your reach.
A successful partnership takes advantage of shared resources, assets and knowledge to engage prospective customers and deliver great return on investment.
HOW I CAN HELP
I have facilitated partnerships across entertainment, retail, publishing, lifestyle, travel and tourism, FMCG, arts and culture, and retail businesses: from giveaways and offers to major corporate sponsorships. The final result is dependent on the service or product, its target market, budget, and campaign objectives.
The process is straightforward. Brief me on your marketing campaign, goals and timing, so that I can find you the best strategic and tactical partners to complement your marketing and sales strategy.
​
I work as an extension of your team, keeping stakeholders informed. I can help you and your team save valuable time spent researching partners, tracking prospects, generating leads, and pitching concepts. We all know the phrase 'time is money' but in reality, time is finite and, sometimes, there's just not enough of it!
My goal is to save YOU time so that you can focus on maximising sales and marketing efforts.
ART GALLERY OF NSW x MUJI
Japan Supernatural (exhibition)
Inspired by Japanese yokai, partner MUJI promoted Japan Supernatural in its flagship Sydney store. For a limited time, MUJI customers could receive a complimentary and exclusive Japan Supernatural embroidered character. The exhibition catalogue and posters were also available to purchase, while MUJI Instagram followers and subscribers had the chance to win prize packs and tickets to see the exhibition.
EONE X FACTORIE
Allegiant (film)
Popular youth retailer Factorie promoted the digital and Blu-ray release of Allegiant to its retail and online customer base. Communicated in over 170 ANZ stores, website, EDM and social, customers were encouraged to share images on Instagram to enter for a chance to win. Holiday partner, Busabout, provided an adventurous trip for two to Cambodia. The campaign resulted in adventure-themed, consumer-generated content and lots of awareness about Allegiant movie and Busabout.
ELEMENTS OF BYRON X NEWS LTD
New 2 bedroom luxury villas
The client, Elements of Byron, an award-winning 5-star resort, wanted to raise awareness of its new 2 bedroom villas, targeting F40+. News Ltd helped reach this demo via a major promotional campaign across its Whimn network - specifically mybodyandsoul - offering their community a chance to win a luxury holiday experience, with flights and accommodation for 4 people. The campaign ran across digital, print and social, resulting in $90,000+ exposure for the client and substantial data acquisition for News Ltd.
LAGADERE TRAVEL RETAIL X THAI TOURISM
Luxury vacation plus flights to Thailand
Lagadere Travel Retail required a 5-star overseas travel experience to incentivise customers to purchase a range of featured supplier products. Offering unique presence in airport retail, a 10-night stay at Thavorn Beach Village & Spa, flying Thai Airways for two people, valued at $9,500.00 AUD, was secured as contra. The campaign resulted in incremental sell-thru of product lines, data acquisition and valuable exposure for the two travel prize providers, throughout domestic airport retailers.
VILLAGE ROADSHOW X COCA-COLA AMATIL X XBOX
Suicide Squad (film)
To promote the digital and Blu-ray release of Suicide Squad, a high energy drink partner that appealed to M18+ was an obvious target. Partnering with Coca-Cola Australia's iced coffee brand, Barista Bros., consumers were offered the chance to win 1 of 10 prize packs including a Xbox One and Suicide Squad on 4K Ultra HD Blu-rayâ„¢. The team at Microsoft provided consoles as contra in return for valuable exposure throughout newsagents, on the run-up to gifting season.
PRIZE SOURCING
Prize sourcing for sweepstakes and giveaways
Prizes and experiences can be sourced for sweepstakes and giveaways, including luxury accommodation, consumer goods, and more.
GET IN TOUCH
Get in touch if you think I could be of help or support to you or your team, and add value to your campaigns through securing partnerships.
WHAT IS IN A NAME?
When small things achieve big goals...
So, my name is Marie White - that's where the White comes in.
Vision – that belongs to my clients. I want to help each one achieve their vision and deliver the best partnerships possible, irrespective of size and scale.
Media – that's broadcasting. Broadcasting your message or achieving your business goals through successful partnerships and the many formats that may take.
I also love this story my Grandad told me about a carrier pigeon called White Vision. A deliverer, in every sense of the word, this feathered heroine saved numerous lives during World War II and was awarded the Dickin Medal (the animal's equivalent of the Victoria Cross) in 1943.
So it just goes to show that experience and knowledge are the keys to success, not size. In other words, you don't have to be BIG to get the job done!